There have been alot of changes in technology. Have you been following? Chances are if you are reading this blog, you have been following. To reach target markets today, using social media marketing such as websites, blogs, Facebook, Twitter and now Linked In can be extremely useful.
Here are some helpful tips for each of the social media listed above. Additional information can be found in Creating and Marketing Your Birth Related Business.
There is no doubt about it, having a website adds credibility to your practice! Let me clarify that by saying an active website adds credibility. An active website is updated frequently, daily or weekly. New things to do or read are added to bring visitors back repeatedly...and stay! A static website or one that is not updated frequently will only be visited when someone is in need of your services or products. Need a professional-looking website or hosting? Click here.
The word blog began as a contraction of the words web and log. It is a wonderful way of sharing more detailed information, links, and even videos. As a birth professional, you can focus on the hot topic of the day and provide a forum for discussion, or take a topic important to your practice and expand on it - providing evidence-based information for all who read it.
Need an easy-to-create blog? Click here.
Twitter is another way of reaching large groups (your followers) of people. Short bursts of information (140 characters) are only visible for short lengths of time ~ thus necessitating frequent Tweeting. They can, however, be visible longer, if you have Twitter posted on Facebook, your blog and your website. Want to join Twitter? Click here.
Linked In is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. According to their website, LinkedIn is the world’s largest professional network with over 50 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Visit their learning center by clicking here.
One of social media's biggest players, Facebook is a social utility that can connect you in a wide variety of ways with friends, family, class mates, clients ~ just about anyone! There are two important things to remember about Facebook: just about anyone can see your status updates and just about anyone can see whatever personal information you post on your Facebook page. That being said, be smart when using Facebook! Want to set up an account? Click here.