What
to post when you are not inspired!
Blogging
is most easy for those who like to write.
Writers and birth researchers have a lot to say – all of the time! With new studies literally being published
daily, it would be feasible to update your blog 3-4 times a day with new
material. However feasible that is, it
is just not practical. And sometimes,
writers’ block is a reality.
Writers’
block comes when you are not inspired or on fire about a certain topic. It may come when other facets of your life
take precedence. It may come when you
are highly stressed. And some days, it doesn’t have a reason to appear.
So
what does a blogger do when you either don’t have time to post or have writers’
block? Here are a few suggestions that I
have used over my eight years as a blogger:
1.
Find a new video and post it OR put up a treasured oldie. Combing through YouTube is great as you can
not only find videos to use in your practice but you also learn which ones NOT
to refer to your clients and peers. All
a video needs is a sentence or two about why you like (or don’t like) a certain
video. (See a sample video clip below).
2.
Invite a guest blogger to post on your blog.
Newer bloggers want to get noticed and drive more people to their own
blog. Experienced bloggers realize this
and often are happy to share exposure.
3. Schedule
a blog carnival. What is a blog
carnival? An established blogger hosts
the carnival selects a topic(s) for the carnival. Then the host puts out a call for submissions
to others asking them to participate in the carnival. If the carnival is one day, the host may only
ask for small submissions in order to put them together. If the carnival is a week or perhaps a month,
the host will be posting each day of the week or month. The guest can publicize his/her blog and thus
drive more people to the guest’s. A
carnival also calls attention to the host’s blog. To maintain the integrity of the host blog,
the host will need to proofread the guest blog entries for grammar, punctuation
and, in the case of birth professionals, evidence-based information.
4.
Post a meme, photo, or cartoon. You can
make memes on sites such as memegenerator.net.
These can be funny, true or funny and true. Hosts avoid aggressive or
snarky memes as
that may detract from the audience. If
you post a photo or cartoon that originally was not your own, you will need a
photo release or permission to reprint on file.
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| New Product Reviews |
5.
Information about a book, video or new product.
Often you will see a video, read a book or use a new product and can’t
wait to share it with your peers. Your
blog is the perfect place to showcase your finds! Book reviews and video reviews help others
select what is right for them as long as they trust your opinion. Remember that any type of review is your
opinion mixed with factual details (such as length of a video, cost of new
product or publisher of a book).
Don’t
forget that whatever you post on your blog, publicize it on your website,
Facebook, Twitter, LinkedIn or other social media. Having a social media circle of promotion can
be key to your success as a blogger!
Sample video clip from Mothers Advocate (www.mothersadvocate.org)
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