Monday, February 09, 2015

What's with the new Similac "Mommy Wars" ad ?

Are there differences between parenting styles?  Of course, there are.  Are some mothers more outspoken than others?  Yes, there are.  But is it as vicious as this video portrays?

An ad for an artificial baby milk, Similac formula, attempts to quell the "Mommy Wars" - an imagined tension that exists between mothers in the "hood" (motherhood).

In reality this is an ad.  Plain and simple.

However, as advertising often does, it exaggerates a situation - this time, the choices in parenting that mothers have and do make.  What business is it of a formula company about the choices moms have? Plenty.  They are out to sell formula.  And with the statistical data showing an increase in breastfeeding, this company had to do something.

So here comes the "Sisterhood of Motherhood" and "Similac StrongMoms".  Who doesn't want to be part of a sisterhood?  What Mom doesn't want to be Strong? Similac hopes to convince you of their nutritional guidance through baby's first year.

What guidance does a baby need: aim for the breast and nurse.  Quite simple - no special guidance or website needed for that.

And now Similac has OptiGRO.  What?

Well, it's the closest to breastmilk than ever before.

Ok, but Similac is owned by Abbott Labs.

And Abbott Labs is a pharmaceutical company.

Basically, they make a profit when mothers do not breastfeed.


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