Thursday, April 26, 2012

MS Tag or Q R Code?


There are two similar marketing tools currently available to the tech savvy business person: MS Tags and QR Codes.  While I have covered QR Codes in a previous blog post, I wanted to talk about the MS Tag and compare/contrast the two to give readers a more well rounded view.You are seeing Tags and Codes everywhere, from billboards to magazines to informational/promotional items such as business cards and ads.  But what is a Tag?  The brother/sister team of Tags and Codes are in a family known as NFC or Near Field Communication. Both are scan-able from apps that can be downloaded for iPhones and Droids.  According to Microsoft, "Depending on your choice, you can create a simple campaign delivering a line of text or a phone number, or go further and help people use your mobile site, see a video, download an app, get contact info, and much more. You don't have to worry about them typing in your URL or finding you online – using Tag instantly puts the relevant info at their fingertips."

Why would a birth professional use a Tag or Code?  Here are a few reasons:

1. Keep the look of your business up-to-date with the market that you are trying to reach.  If you are marketing your services to childbearing women, then this demographic does use Tags and QR Codes.  So you should too!

2. Drive more people to your site for services!  Many people have smartphones and can download the apps for reading both Tags and Codes.  So why not let them view your website or Facebook page from their phone?

3. Tags and Codes are free.  In the world of marketing, free is good.  Free is great!  

4. When used as a jpg (or photo), Tags and Codes can be used in a myriad of different ways: from car magnets, to postcards, flyers, bookmarks, etc, helping you to stretch your marketing dollar.

5. Making Tags and Codes take almost no time.  If you have 20 minutes, and are computer savvy, you could make both for your business.

In today's world, a person needs to visit a site 7+ times before they will act on anything the site has to offer.  Increase your visibility today by making a Tag or Code.

To make a Tag, click here
To make a Code, click here

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