Wednesday, November 11, 2009

Your Birth Business Part 2: The Dreaded Budget


Not your favorite topic? Many people share your feelings!


So take out one piece of paper and write down all of the things you will need to start or maintain your business. If you are a doula, all of the tools of the trade, any books that you want to either have for YOU on hand or in your lending library, videos....if you are a childbirth educator, add to the doula list charts, models and perhaps a nursing text or two. For any birth professional, add the cost of continuing education workshops that you need to maintain your certification(s) or licenses.


Then comes the marketing items ~ business cards, postcards, brochures, websites - oh for websites you need a computer. If you have a computer you'll need a printer, with ink and paper. Perhaps envelopes.... But if you call people, you'll need a phone. If you travel, your car will need gas....


Do you see how the list grows?


If you are just beginning, you will need to add all of these things up (estimated costs) and this becomes how much you will need for start up capitol. It may be somewhere in the $500 - $1000 range depending on your professional needs. That sounds like a lot but to begin a small business that is relatively low.


Now, go back to your list and prioritize your items by using different colors of highlighter marker. Select a color for each of the following: items I need now, items I will need in 2 months, items I can wait for 4 months, items that can wait until I have been in business for 6 months. This will incrementally reduce your initial investment and make you feel better!


With the holidays nearly here, don't forget to list some professional items on gift wish lists!


For more tips on creating your business budget, read Creating And Marketing Your Birth Related Business.

Monday, November 09, 2009

Your Birth Business Part 1

When I was speaking at conferences this fall about my new book, Creating and Marketing Your Birth Related Business, one thread seemed to resonate with nearly all attendees - creating a business seems overwhelming!

What I want to do in the next few blogs is take you step by step through some of the most difficult parts of becoming a business. The first part is the business plan.

Although there are many parts to a business plan, two of the most important parts is writing the mission/vision statement AND the budget. Part 1 will focus on the mission and vision statement:

Think of your mission/vision statements as the very foundations on which your business will be built. Obviously like a structural building, the foundation must be strong, clear and precise. So should your mission/vision statement.

A mission statement usually dictates how people are to respond in given situations. It is the guide in difficult or challenging times. A mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public. (Do the Non-birth Friend Test: show your mission statement to a non-birth friend, perhaps a male friend. If they don't understand it, start again!)


A vision statement photograph in words of your company's future, it provides the inspiration for both your daily operations and your strategic decisions.
A vision statement could be two or three sentences that answer three questions:

1. Who are our clients/customers?

2. What do we sell or provide?

3. Why would a client/customer find value in a business relationship with me/us?


Take two sheets of paper. Write Mission Statement at the top of one page, and Vision Statement at the top of the other. Take notes daily on these pages, related to Mission and Vision. At the end of this week, on November 13, you may have enough information and thoughts to create wonderful Mission and Vision Statements.

Here are some non-birth related Mission Statements:

Ben & Jerry’s Ice Cream: "To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment."

Joe Boxer: "JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind."

Wednesday, November 04, 2009

Do you have 4 1/2 minutes?

I know your life is busy. But it is Wednesday and I am glad my friend CS posted this video.

Take time ....only 4 1/2 minutes. Sit back, turn down the lights. Become enveloped in the miracle of birth....



Saturday, October 31, 2009

Ask Your Doctor If This Drug Is Right For You

Have you ever noticed on TV when they are touting a medication, they do list all of the possible side effects?

We DVR’d a recent commercial for a medication and listed all of the side effects (insert sarcasm here):

Call your physician if you experience any of these side effects.

Side effects can include diarrhea, constipation, dizziness, loss of appetite, global warming, excessive sweating, blurred vision, excessive thirst, dry skin, dandruff, erection lasting longer than 4 hours, inability to use a turn signal, alopecia, nail fungus, bad breath, sleeplessness, narcolepsy, acne, ear infections, bladder infections, sinus infection, kidney infections, overeating, swelling of the mouth/face/lips/tongue, rash, hives, itching, chest pain, facial hair, weight loss, stuffy nose, sinus congestion, hypertension, excessive back hair, dry eyes, dry mouth, dry skin, hypotension, panic attacks, delayed flight times, mastitis, memory loss, ringing in the ears, memory problems, memory loss, ringing in the ears, memory problems, upset stomach, irregular heart beat, asthma, nausea, vomiting, ingrown toe nails, ringworm, intestinal parasites, disruption in satellite tv reception, scoliosis, migraines, flatulence, uterine cramping, enlarged prostate, pinkeye, boils, swine flu, psoriasis, incontinence and insomnia.

Friday, October 30, 2009

Moms & Babes & Swine Flu





OR


You can do this, from Donna Walls RN, BSN, IBCLC who is also a Certified Aromatherapist:

1) wash hands frequently- PLEASE use soap. avoid the hand sanitizers- many contain Triclosan which is linked to breast and other reproductive cancers. If you need a "travel" container, purchase a small 1 ounce bottle or jar and put 1 oz of water with 30 drops of lavender essential oil for a safe, effective hand cleaner when there is no water close by!

2) boost you immune system. Try and herbal immune booster- astragalus is a great one. Taken as teas, capsules or tinctures this herb has proven to boost you body's ability to fight off all kinds of infections. Do not use echinacea regularly- it do not prevent colds or flu, although if taken at the onset of symptoms, it will reduce the length and severity of the symptoms. Both these herbs are safe during pregnancy and breastfeeding.

3) try a steam of eucalyptus essential oil. Place a pan of water (about 1" of water) on the stove and bring to a simmer. Add 10-12 drops of pure eucalyptus essential oil and inhale the steam for 1-2 minutes. Repeat 2-3 times a day as needed. You might also look into a nasal rinse with the Neti Pot. it's a great way to flush germs out of the nose.

Tuesday, October 27, 2009

The "Ah Ha" Moment

I was heartened by an Associated Press release today that shows we are making progress. Real progress. We ARE helping babies.

We need to keep the conversation moving forward. We need to keep talking. We need to keep disseminating the evidence-based research. We cannot stop now.

The following is excerpted from the AP release:

More hospitals are expected to crack down as regulators begin new quality measurements next spring that aim to reduce too-early elective inductions and first-time cesareans.

Induced labor is on the rise for lots of reasons, some medical and some not. But recent research shows a troubling link between elective inductions and these so-called "late preemies." These aren't the dire too-small babies that the word premature conjures, but near-term babies who nonetheless are at higher risk of breathing disorders and other problems than babies who finish their very last weeks in the womb.

"It was an 'aha' moment for me," recalls Dr. Bryan Oshiro of his visit to a Utah intensive care nursery several years ago, where neonatologists pointed to babies there simply because they'd been induced too soon.

National guidelines from the American College of Obstetricians and Gynecologists have long discouraged elective deliveries before the 39th week of pregnancy. But some hospitals that took a close look were surprised. At Utah's Intermountain Healthcare, for example, 28 percent of elective deliveries were breaking ACOG's rule in 2001, Oshiro told a March of Dimes meeting on preventable prematurity this month.


I am happy to see that physicians are having "ah ha" moments. I want to hear that nurses and other maternal child health care providers are having "ah ha" moments. We must put the health of babies and mothers first before anything else.

We must. And we must do it now

Monday, October 26, 2009

Man Vs. Childbirth

Being in a supportive role is stressful enough! Well, hang on! You're in for a bumpy ride!


Saturday, October 17, 2009

ICEA Convention In OK City


Inspiration comes in many forms and from various sources.


Take a website for example. The website http://www.thebirthfacts.com/ was inspired by a couple in my childbirth class in the spring of 2008, and I was their doula at their amazing waterbirth in June 2008. When encouraged in class to research their childbirth options, Jen (not her real name) mentioned how difficult it was to get through all of the opinion and commentary to get to the real research.


Soon after that, http://www.thebirthfacts.com/ was born.


Today, in my session Creating & Marketing Your Birth Related Business, several session attendees have inspired me.


So to Donna, Kathy, Kathryn, Loretta, Donna, Janet, Lindsay, Caroline, Jan and ALL of the others who attended my session, know that in the coming months there will be new offerings from Perinatal Education Associates, Inc. dedicated to you!


Creating...now the fun begins!

Monday, October 12, 2009

The Evidence Says: Historically We Should Know Better

I am in the midst of reading the new book Impact of Birthing Practices on Breastfeeding 2nd Edition by Linda J. Smith.

Admittedly, she had me hooked right away with Forewards by Nils Bergman and Michel Odent.

But then, it happened! She swept me away into history with a whole chapter on Historical Perspectives on Childbirth And Breastfeeding.

Hauntingly beginning this first chapter was a quote from Dr. Grantly Dick-Read: "The childbirth practices of a nation [are] the reflections of that nation's beliefs concerning the integrity and dignity of life, and [influence] that nation for good or evil, and ultimately the world itself."

Dynamic women throughout our recent past became the heralds of what is right for women and babies. From the beginnings of La Leche League, to Lamaze, to ICEA...including the 1989 shift by WIC to more breastfeeding friendly practices, Healthy People 2010 initiatives, and American Academy of Pediatrics strong 2005 policy on breastfeeding. It is all there plus the Baby Friendly Hospital Initiative...as far back as 1989 there was a call in the joint statement of UNICEF and WHO Protecting, Promoting and Supporting Breastfeeding: The Special Role of Maternity Services.

Sadly to date and some by no fault of anyone, doulas are being restricted in the labor/birth area of hospitals (now mostly due to the H1N1 scare), childbirth educators are losing their jobs (due to lack of attendance, in part due to care providers discouraging attendance and partly due to our hurried society), and many (too many) nurses still do not practice evidence based maternity care. From my colleagues I still hear: "Change is hard", or "We have always done it this way." or "Do you know how hard it is to change policy?".

Worse yet, nursing students are not being told in nursing school or clinicals about how to care for women who do not want or need medication during a birth. They do not receive the information. And frankly, neither don't most residents.

Imagine taking your car to the mechanic. You find out she has only been partially trained.

Imagine the repair man coming to your home to fix your oven. You find out he has only been partially trained.

The airline pilot on your next flight has only been partially trained.

The city bus driver who picks you up has only been partially trained.

After reading only the first chapter, I know that historically we should know better. I know that the mechanisms are in place for better practice....best practice. Linda Smith has over 500 references in this book to substantiate everything she says.

We just need to take Nike's advice:

DO IT!
Solid scientific evidence shows that minimizing interventions in birth and policies that preserve normalcy are associated with faster, easier births; healthier, more active and alert mothers and newborns; and mother-baby pairs physiologically optimally ready to breastfeed.
~ Impact of Birthing Practices on Breastfeeding
Linda J. Smith

Thursday, October 08, 2009

Ready to get back on the road again!

I am not even unpacking from the Lamaze Conference. I am just adding more inventory to the boxes already there. Yes, we are getting ready to get on the road again!

This time we are off to the ICEA Convention in Oklahoma City. October, as well as August and September, are know as 'conference season' when companies like ours exhibits at the various birthing conference.

Companies like ours. Let's face it. There aren't any companies like ours. Perinatal Education Associates, Inc., celebrating 10 years in business this month, is truly unique. We offer many innovative things to our website visitors: first we have two websites (www.birthsource.com and www.thebirthfacts.com), a blog (this one!), and a Facebook page (www.facebook.com/Birthsource) and we Tweet! We offer articles for parents and professionals plus our 200+ item online store at www.birthsource.com AND evidence-based information without opinion or commentary at www.thebirthfacts.com.

At the ICEA Convention, we will have our third book for sale: Creating and Marketing Your Birth Related Business. Finally, a book that is affordable, authoritative and specific to birth professionals. And written by a birth professional.

Come by our booth in the exhibit hall....and join me in my session titled Creating & Marketing Your Birth Related Business as I sub for a speaker who was unable to attend (Saturday morning).

We look forward to seeing you there!

Wednesday, October 07, 2009

Lamaze: Spectacular Venue, Spectacular Conference

Having just returned from 7 days in sunny and warm Florida, I am rather reluctant to catch the apple cider and sweater weather. Just two days ago, I was sitting under these very palm trees in a hammock on the DisneyWorld property Coronado Springs Resort, the site of the 2009 Lamaze Conference. While the expense of staying on Disney property may have kept some attendees away, those that did attend were not disappointed...either by the venue or by the conference. Second only to the Caribbean Beach (IMHO), the Coronado Springs was a fantastic venue for a conference. Good food, great service and the tranquil atmosphere ~ well, let's just say it was really difficult to leave!

The exhibit hall was full of the regular vendors and some new ones. It was great to see Suzanne Arms, DONA International, The Family Way, CIMS and our friend Dianne Moran from Customized Communications Inc.

The speakers were varied and interesting and new this year was the webinar concept! How great to have a select number of speakers right in your home if you could not attend the conference!

By the way, if anyone attended my session and would like a hard copy of the Power Point Slides, I will have them as pdfs on http://www.birthsource.com/ hopefully soon!

Thursday, September 24, 2009

We Join CIMS in Responding to NBC


If you read my blog about NBC's segment on homebirth and midwives (NBC, ACOG and Midwives, OH MY!), a formal response from CIMS (the Coalition for Improving Maternity Services) and 45 other childbirth related organizations(including Perinatal Education Associates, ACNM, Lamaze, ICEA, MANA, and the Big Push) has been sent to NBC.


The formal response, including all of the evidence-based information and meticulous bibliography can be viewed in PDF by clicking here.


We are proud to be a part of the One Voice Response ~ an action item identified as important in the Chicago Birth Summit held in November 2008 and hosted by Perinatal Education Associates. We feel that when organizations come together in this One Voice to correct misrepresentations disseminated by the media, everyone wins.


We applaud all who spent the time crafting this response!



Getting Ready for the Lamaze Conference

Frequent conference goers will look for the bright sunflower yellow and purple table cloth that is distinctively Perinatal Education Associates/Birthsource!

This year we have some outstanding NEW products including (hot off the presses) the new book Creating & Marketing Your Birth Related Business. Both authors will be in Florida to sign these special advance copies of the book!

We also have other new books and new jewelry and aromatherapy items! Plus, Lamaze is also the debut of the first of several new breastfeeding tabletop charts! Our regular tabletops for labor/birth are so popular, we have been working with Donna Walls RN, IBCLC (former president of OLCA ~ Ohio Lactation Consultants Association) and our own graphic artist to give childbirth educators, midwives, nurses and doulas the best evidence-based breastfeeding charts available. Stop by our book and take a look at this all new chart. Better yet, purchase one!

Also at our booth is the new Onyx Birth Ball. You've seen the purple and blue ones...and yes, we'll have those too. But the Onyx one is stunning and a real eye-catcher!

So if you want to breathe some new life into your practice, stop by our booth and say hi! Remember too, if you subscribe to our newsletter Childbirth Today, there is a coupon at the bottom of the last issue!

And.......we'll be blogging, Tweeting and Facebooking from the Conference!

Monday, September 21, 2009

Thursday, September 17, 2009

5 Things Not To Say During Birth: from Dad Labs

This is the first video I have viewed from these two Dads. Kinda funny. They do seek counsel from a doula! One profane word but rather cute.




Monday, September 14, 2009

NBC, ACOG and midwives, Oh My!


The machine for mass instruction, the media (especially NBC), gets an "D-" for last week's dismally un-evidence-based coverage of birth in the U.S. The NBC interview was nearly simultaneous (September 10, 2009) with the ACOG release of their 2009 Medical Liability Survey (September 11, 2009), admitting that more than 63% of ob-gyns report making changes to their practice due to the risk or fear of liability claims or litigation; 60% have made changes to their practice because liability insurance is either unavailable or unaffordable. "

Not making changes in maternity care for the health of women and babies or because of requests.

Perhaps the definition of journalism should be changed to: the machine for selective mass instruction based on the spin to which the catalysts wishes.

Absent from NBC's report were the myriad of studies showing the safety of midwifery births and the negative outcomes of hospital-based physician centered births. Absent from the NBC report was the CDC report saying that homebirth was actually safer than hospital births. Absent was any interview from "the other side", from any midwifery group such as ACNM or others. Instead, NBC exploited the grief of a couple whose baby died due to an apparent nuchal cord. There is absolutely no denial that this is a tragic and horrific event. To exploit it, is deplorable.


Explaining that the recent surge of homebirths (nearly 27% increase in the last decade) attended by midwives is similar to going to the spa, NBC preferred to quote ACOG saying that hospitals are the safest place to give birth, rather than report on the evidence which proves otherwise. No one bothered to mention about the rise in cesarean rates (elective or "clincially indicated"), elective induction or the suspicious rise in near-term preterm infants. Additionally, no one bothered to mention the fact that many physicians discourage their patients/clients/customers from attending childbirth education classes and discourage them from using doulas.

And suspicously present was the familiar rhetoric used by ACOG in recent months in describing the message of films such as the Business of Being Born, Orgasmic Birth and Pregnant in America: a cause celebre, fashionable, and trendy: slamming natural birth, midwifery and homebirth and terming them "extreme". And coming very close to personally attacking Cara Muhlhahn, the midwife who was featured in the Business of Being Born.

NBC made several positive points: showing Marsden Wagner M.D., a couple who successfully birthed a 10 lbs at home, and repeatedly calling for discussion.

Several organizations have released statements about the NBC report:

Response from Lamaze

Response from The Big Push For Midwifery


And here is the report itself. If you choose to respond, please do so at http://www.childbirthtoday.blogspot.com/!



Visit msnbc.com for Breaking News, World News, and News about the Economy

Tuesday, September 08, 2009

Interesting Historical Perspective

I stumbled upon this video this morning and thought I would share it with you!

Monday, September 07, 2009

Happy Labor Day USA!

In honor of "Labor" Day here in the US, I found a great time lapse YouTube video of a woman's pregnancy. Found it interesting! Hope you do too!

Wednesday, September 02, 2009

The Evidence Says: Upright Position for Labor

I don't know about you, but I have been teaching upright positioning in first (and second) stage of labor for over 25 years. During the 90s and early years of this century, I saw a great retreat from autonomy during labor and birth by both women and their support partners (excluding doulas). However now, armed with research, women are staging a push back against policies, practice guides and practitioners who do not practice evidence based medicine in maternity care. I personally feel that the access of expectant parents to the evidence is credited both to the internet and to the tireless professionals who bring the evidence (in easy to understand terminology) to those parents.

Inspired by the early writings of Caldeyro-Barcia, I have continued to encourage expectant mothers change positions every 20-30 minutes to facilitate the cardinal movements of the baby. Authors now have reviewed the effects of upright positions (walking, sitting, standing, kneeling) versus recumbent positions (supine, lateral). Looking at 21 studies and totalling over 3700 women, the conclusion is that upright positioning reduces length of labor and does not seem to be associated with increased intervention or negative effects on mothers' and babies' wellbeing. In fact, these researchers feel that "women should be encouraged to take up whatever position they find more comfortable in the first stage of labor." (Cochrane Database Review April 15, 2009: Lawrence, A.; Lewis, L. ; Hofmeyr, GJ; Dowswell, T.; and Styles, C).

Similarly, a Cochrane Database Review in 2004 of 5764 participants demonstrated that upright positioning reduced the need for assisted delivery (forceps and vacuum), reduction in episiotomy and perineal tears, reduced pain during second stage of labor and fewer abnormal fetal heart rate. In November of 2008, AWHONN (The Association of Women's Health Obstetrics and Neonatal Nurses announced the release of Nursing Care and Management of the Second Stage of Labor: Evidence-Based Clinical Practice Guideline (2nd Edition). The 2nd edition of the clinical practice guideline includes updated literature sources that provide current and important evidence about the benefits of upright positioning, delayed and non-directed pushing during the second stage of labor. Use of these techniques during this critical time in labor has been shown to optimize outcomes for both the mother and her newborn. "It's vital to have the best evidence-based information available to ensure optimal care for women and their newborns during this critical period," says AWHONN Interim Executive Director, Karen Peddicord, RNC, PhD. "This guideline emphasizes the importance of educating women about and supporting them through the second state of labor. Incorporation of the guideline elements into childbirth education programs can promote consistency between what is taught about the second stage of labor and what is practiced in a clinical setting."

The evidence is in the medical literature and the nursing literature.
Let the push back continue....


Monday, August 31, 2009

The Evidence Says: Inductions


Induction of labor has become a highly controversial topic for the last…51 years.

Most obstetrical and nursing books will site the following as potential clinical indications for induction:


  • abruptio placenta (placenta prematurely detaches from the uterus),

  • premature rupture of membranes,

  • severe preeclampsia,

  • pregnancy-induced hypertension (PIH),

  • intrauterine growth retardation (IUGR)-fetus not growing or thriving, oligohydramnios or polyhydramnios--too little or too much amniotic fluid

  • fetal anomalies requiring intervention, fetal demise,

  • maternal diabetes or heart disease,

  • postterm pregnancy

The American College of Obstetricians & Gynecologists released Practice Bulletin No. 107 in August: Induction of Labor. In this practice bulletin, it also states that labor may be “induced for logistic reasons, for example, risk of rapid labor, distance from hospital, or psychosocial indications.In such circumstances, at least one of the gestational age criteria in the box should be met or fetal lung maturity should be established. A mature fetal lung test result before 39 weeks of gestation, in the absence of appropriate clinical circumstances, is not an indication for delivery.”


In such circumstances, at least one gestational age criteria in the box should be met…should…not must….should.


Lacking is the definition of logistical or psychosocial indications for induction. Scheduling seems to be a very common reason for induction. Perhaps the baby is due on or near another relative's birthday and the parents want this baby to have his "own" birthday. Maybe the parents want to schedule the birthday to coincide with the arrival of out-of-town relatives or guests. Perhaps the woman has to return to work after six weeks of leave and she wants as much time off with the baby as possible. Or, the woman is just "tired of being pregnant" and wants to get to get on with the labor. On the other side of the coin is the caregiver. It is much nicer for the caregiver to know when their patient will be in the hospital so as to minimize conflicts with their other patients or in their personal life. In fact, the caregiver can even choose the hour of induction to coincide with his/her schedule and sleep. Also, the caregiver can plan vacation time around the scheduled delivery dates. Clearly not all caregivers would choose to encourage a woman to get induced based on his/her schedule, however this is certainly not unrealistic.

In the March 2009 issue of Evidence Report/Technology Assessment (Maternal and neonatal outcomes of elective induction of labor by Caughey et al), the conclusion was drawn that the evidence regarding elective induction of labor prior to 41 weeks of gestation is insufficient to draw any conclusion. Further, in the Annuls of Internal Medicine August 2009 (Systemic review: elective induction of labor versus expectant management of pregnancy), RCTs suggest that elective induction of labor at 41 weeks of gestation and beyond is associated with a decreased risk for cesarean delivery and meconium-stained amniotic fluid. Again, 41 weeks and not 39 weeks.

A woman's body goes through a series of preparatory steps prior to beginning labor. As the diagram below indicates, both the fetus and the mother seem to work together in determining when labor will begin. In order for an induction to be successful, oxytocin receptors must be in abundance on the uterus for the oxytocin to bind and produce contractions. That may explain why a woman who is brought into the hospital for induction, may not respond to the Pitocin given to her. Unless her uterus is ready to accept the Pitocin (oxytocin), the induction may not work.

There is a scoring system physicians should use which identifies those women who most likely will respond to an induction. This is known as the Bishop Score (refer to the chart on our website). Women who score relatively high (8-9) will have a greater chance of the induction taking. For a woman with a cervix that is not dilated, effaced, softened, or anterior will likely have a long, difficult labor, often ending in a cesarean delivery. Unfortunately, many doctors are ignoring this assessment and going ahead with an induction which may not be medically necessary.

Methods of induction include cervical ripening agents, stripping of membranes (similar to loosening the edible portion of an orange from the peel to stimulate production of prostaglandin hormones) , artificial rupture of membranes, nipple stimulation , laminaria tents (a mechanical opening of the cervix with seaweed) , Foley catheter (a mechanical forcing of the cervix with a catheter used typically for draining the urine from the bladder), Pitocin (a synthetic derivative of the naturally occurring hormone oxytocin but lacking several important properties), and Cytotec (also known as misoprostol – a medication not FDA approved for use during pregnancy or labor, and has been termed an abortifacient.

The introduction of the practice bulletin states “the purpose of this document is to review current methods for cervical ripening and induction of labor and to summarize the effectiveness of these approaches based on appropriately conducted outcomes-based research.” Unfortunately, over 50% (50 out of 90) references given at the end of the Practice Bulletin are over 10 years old. The cry still goes out for best practice guides, and evidence-based practice. Perhaps the definition of “best practice” and “evidence-based practice” should also include words such as “current”.

Regretfully, no where in the practice bulletin or nearly any research observed for this blog is any consideration given to the mother (her emotional state, physical state, pain levels, etc) or the newborn beyond the word “outcome”.

Absent are concerns for the newborn’s ability to bond, breastfeed or withstand the mechanical management of labor.

For inductions and maternity care, we have witnessed a gigantic step backwards.

Sunday, August 23, 2009

A Free Film...A Simple Message

Normalize birth.

Listen to experts such as Dr. Sarah Buckley, Jenny Joseph, Dr. Marsden Wagner, Dr. Stuart Fischbein, Phyllis Klaus and others explain how our health care system is failing babies and mothers and what we can do about it. This free film will be a tool for everyone to use to draw attention to infant mortality and infant and maternal health issues as national health care policy is debated on Capitol Hill.


Please consider helping this cause. Click here to see sponsors.



Reducing Infant Mortality from Debby Takikawa on Vimeo.

Wednesday, August 19, 2009

The Sheer Power of A Mother's Love & Skin to Skin

Many of us who are also mothers have known instinctually all of our lives the immense power of a mother's love and the power of bare baby skin to bare mother-chest skin. Of course, as always, I could include a plethora of evidence in the research to support it.

But everything I could write would pale in comparison to this story.

Click here and be prepared to be inspired, energized, and well, validated!

Monday, August 17, 2009

The Evidence Says: The Case Against Elective Inductions


(Part 1 will focus on the generalities of Induction. Part 2 will focus on the controversial methods of induction and the international recommendations)

Today, more and more women are opting to induce labor rather than waiting for labor to begin on its own. Although there are numerous reasons why induction is and should be considered for the health of the mom and/or the baby, often labor is induced for other reasons.

Sometimes these reasons are questionable based on the recommended criteria for induction by ACOG (American College of Obstetrics and Gynecologists).

According to ACOG, the reasons for induction include:

*abruptio placenta (placenta prematurely detaches from the uterus),
*premature rupture of membranes,
*severe preeclampsia,
*pregnancy-induced hypertension (PIH),
*intrauterine growth retardation (IUGR)-fetus not growing or thriving, oligohydramnios or polyhydramnios--too little or too much amniotic fluid
*fetal anomalies requiring intervention,
*fetal demise,
*maternal diabetes or heart disease,
*prolonged pregnancy

In general, induction is suggested when delivering the baby is safer for the mom and/or the baby than continuing with the pregnancy. In other words, it is riskier to stay pregnant than it is to assume the risks involved with induction.

Other Reasons for Inductions
Although several of the medical conditions stated above are typically straight-forward and necessitate a prompt delivery, conditions such as a prolonged pregnancy are more difficult to accurately predict. Caregivers use a gestational wheel to determine the EDC or "due date" of the baby. This method assumes that all women cycle the same. The reality, however, is cycles vary as much as a couple of weeks from woman to woman. Usually a more accurate measurement is two weeks plus or minus the due date. Therefore, a woman who carries to 42 weeks may not be "overdue." Unfortunately, many caregivers and pregnant women simply look at 38 or 39 weeks gestation as the date when they feel a baby can safely be born. If the dates are not correct and they choose to induce, the baby may actually be born premature. This, in part, may be a culprit in fueling the high premature birth rate/ late preterm rate in the U.S.

A common concern for a pregnant woman is the size of the baby and whether she will be capable of delivering a large baby. Women seem to be scared to deliver a large baby and may decide to induce rather than risk waiting. For a caregiver who prefers to induce his/her patients, concern for size is widely used as the reason for inducing. If the caregiver voices concern for the size, the patient, more than likely, will also be concerned and feel it is necessary to induce. However, even with the advancement in technology, we cannot be certain of the size of the baby until birth. In fact, ultrasounds systematically overestimate birth weight (Pollack).


Furthermore, a large baby doesn't automatically mean a woman isn't capable of delivering the baby vaginally. A nine pound baby for one woman may be too large, yet for another it may be the "normal" size for her. Some women give birth to large babies with little or no difficulties. Besides, women often choose to induce because they want to avoid a cesarean delivery due to the size of the baby. The reality is if they induce when their body isn't favorable for an induction, they may end up with a cesarean-the very thing they were trying to avoid. In addition, the infant mortality rates do not improve with an early delivery. In one study of postdate pregnancy and fetal size, perinatal mortality rates were examined. Perinatal mortality rates increased six-fold in infants weighing less than 2800g compared to heavier babies. Overall, the study showed no increase in infant mortality rates for up to 44 weeks gestation (Sachs).

Scheduling seems to be a very common reason for induction. Perhaps the baby is due on or near another relative's birthday and the parents want this baby to have his "own" birthday. Maybe the parents want to schedule the birthday to coincide with the arrival of out-of-town relatives or guests. Perhaps the woman has to return to work after six weeks of leave and she wants as much time off with the baby as possible. Or, the woman is just "tired of being pregnant" and wants to get to get on with the labor. On the other side of the coin is the caregiver. It is much nicer for the caregiver to know when their patient will be in the hospital so as to minimize conflicts with their other patients or in their personal life. In fact, the caregiver can even choose the hour of induction to coincide with his/her schedule and sleep. Also, the caregiver can plan vacation time around the scheduled delivery dates. Clearly not all caregivers would choose to encourage a woman to get induced based on his/her schedule, however this is certainly not unrealistic.

Questions to Ask Prior to Induction
When deciding on whether to be induced, a woman should also take into account the typical policies and procedures of her caregiver and the hospital with regards to inductions. The following is a list of questions to ask your caregiver and hospital:

*What is my Bishop Score? This is perhaps the most important question to ask. Become familiar with the chart and make sure your body is ready to be induced. Unless the baby or you are in danger, consider waiting until your cervix is more favorable. Again, fear of a large baby is not always the best reason to induce.
*What is the timing?
*When will I go to the hospital, when will I get prostaglandin gel, Pitocin, or my water broken? Many doctors will have a woman go to the hospital in the evening and start prostaglandin gel right away, then at midnight start Pitocin and break the water sometime in the middle of the night. This scenario clearly benefits the doctor and not the mother, yet is used quite frequently. The woman is then forced to work with labor in the middle of the night when she would normally be sleeping. This is extremely difficult to handle.
*What are my limitations?
*Will I be able to walk, take a shower, labor in a tub, sit on a birth ball, eat light foods, drink, etc.
*Will I need continuous electronic fetal monitoring?
*Can we discontinue the induction if things aren't progressing? At what point?
*How long will I be able to labor before a cesarean delivery becomes necessary?

Conclusion

Each woman's body is on a different time clock and we do not have a method for determining when a woman is ready to give birth. With her body and baby working in harmony, labor usually will begin on its own and at the appropriate time for both mom and the baby. In our society we want everything to be planned and organized. Unfortunately, nature doesn't always work that way. Some things in life cannot or shouldn't be planned; otherwise we open ourselves to potential risks for both mom and baby. According to ACOG, an induction is necessary when the potential risks to mom and baby with birth are less than the risks of carrying on with the pregnancy. Planning a birthday, working around vacation time, or simply being "sick of being pregnant" do not qualify as being risks to the pregnancy.


Therefore, choosing to induce for scheduling purposes is not an appropriate reason and may, in turn, do more harm than good. When choosing to induce, consider all your options, weigh them carefully, and make sure the induction is for all the right reasons-the health and well-being of mom and baby.

References:

Practice Bulletin #107, "Induction of Labor," is published in the August 2009 issue of Obstetrics & Gynecology.

Caughey et al. Maternal and neonatal outcomes of elective induction of labor. Evidence Report Technology Assessment. 2009 March; (176) 1-257.

Pollack RN, Hauer-Pollack G, and Divon MY. Macrosomia in postdates pregnancies: the accuracy of routine ultrasonographic screeing. Am J Obstet Gynecol 1992; 167(1): 7-11.

Reisner et al. Reduction of elective inductions in a large community hospital. American Journal of OB/GYN. 2009 June; 200(6): 674

Sachs BP and Friedman EA. Results of an epidemiologic study of postdate pregnancy. Journal of Reproductive Medicine 1986; 31(3): 162-166.

Lowdermilk and Perry. Maternity& Womens Health Care. Mosby Publishing. 2007.

Thursday, August 13, 2009

The Evidence Says: Epidurals Do Impact Newborns


There are many controversies in maternity care. The spectrum of debates run to both ends of the spectrum: from those who feel all women should have interventionized maternity care to the home birth advocates. However, one of the most controversial topics in care is epidural anesthesia.

Fueling the flame of the epidural controversy are the diametrically opposite positions published in anesthesia journals vs. those in other medical journals such as nursing, midwifery and family practice.

In most hospitals, laboring women who have received epidural anesthesia are confined to bed as they no longer can rely on their legs for stability. This may severely limit movement and positioning. Additionally, hospitals may have a policy that all laboring women receiving medication, specifically epidural anesthesia, have an internal fetal heart monitor in place. This requires breaking of the amniotic sac or membranes in a procedure known as amniotomy. Occasionally, it may be necessary to augment or stimulate a labor with Pitocin after an epidural has been given, as epidurals have been shown to slow some women's labors – making the labor longer and harder on the woman’s body (Mayberry, L.J., Clemmens, D., De, A. Epidural analgesia side effects, co-interventions, and care of women during childbirth: a systematic review. American Journal of Obstetrics & Gynecology. 2002 May;186(5 Suppl Nature):S81-93.

Researchers have linked epidural anesthesia to assisted delivery, or the use of forceps or vacuum extraction during the pushing portion of labor (Torvaldsen, S., Roberts, C.L., Bell, J.C., Raynes-Greenow, C.H. Discontinuation of epidural analgesia late in labour for reducing the adverse delivery outcomes associated with epidural analgesia. Cochrane Database Systematic Review. 2004 Oct 18;(4):CD004457.). Researchers also find that 88% of women who requested an epidural for pain in one study reported being less satisfied with their childbirth experience than those who did not, despite lower pain intensity. Pre-labor survey results suggest that concerns about epidurals and their effect on the baby, greater than anticipated labor pain, perceived failure of requesting an epidural, and longer duration of labor may have accounted for these findings.( Kannan, S., Jamison, R.N., Datta, S. Maternal satisfaction and pain control in women electing natural childbirth. Regional Anesthesia and Pain Medicine. 2001 Sep-Oct;26(5):468-72.

Epidural anesthesia also causes a drop in maternal blood pressure, thus the need for 1000 ml of IV fluids administered prior/during the administration of the anesthesia.

For the newborn, the effects of epidural anesthesia are more hazardous. Women who have epidurals are less likely to fully breastfeed in the first few days and are more likely to stop breastfeeding in the first 24 weeks due to the difficulty newborns have in coordinating sucking and latching. (Torvaldsen, et al. Intrapartum epidural analgesia and breastfeeding: a prospective cohort study. International Breastfeeding Journal 2006 Dec 11; 1:24. Oxytocin and prolactin stimulate milk ejection and milk production during breastfeeding. When used in combination during the labor process, which happens frequently, epidural anesthesia and pitocin influenced endogenous oxytocin levels negatively ~ thus negatively impacting both milk ejection and milk production. Jonas et al. Effects of intrapartum oxytocin administration and epidural analgesia on the concentration of plasma oxytocin and prolactin in response to suckling during the second day postpartum. Breastfeeding Medicine 2009 June; 4(2): 71-82.

Countless other studies including the Journal of the American Board of Family Medicine and Dr. Sarah Buckley all focus on the hazardous impact of epidurals on breastfeeding and the newborn.

This evidence may be an inconvenient truth.

Tuesday, August 11, 2009

Outrageous? You tell me!

Toys.


Who doesn't like to play? There are brooms, vacuums and sweepers for girls, along with Easy Bake Ovens, Barbies, Girl Gourmet! Cupcake Makers, and Hannah Montana Malibu Beach Houses. For boys, there are guns, tanks, night vision goggles, grotesque monsters and aliens, and Spike the Ultra Dinosaur who eats boulders.

But no new toy has gotten so much attention or outraged so many than bebe Gloton. Perhaps some of the outrage is due to (a) the fact that it comes from a company that wants to promote breastfeeding or (b) the way that the translation of Gloton has gone from greedy to overeating. Having researched the various meanings of the glutton in the American dictionary and knowing the desires of this company to promote breastfeeding, I feel their translation is more of "a person with a great desire or capacity for something" ~ if you have ever seen a breastfeeding baby, this definition fits!

One blogger stated that they were very pro-breastfeeding but that it was completely inappropriate to allow girls to mimic it. Mmm, it is ok for boys to mimic murder, war, and violence but not ok for girls to mimic a perfectly normal body function THAT THEY DON'T NEED A SPECIAL DOLL TO DO ANYWAY!? Oh, and as one female television host said, she'd rather have her daughter own a doll that has a BM than a doll that breastfeeds.

What does she think the origin of that poop is anyway?

Breastfeeding is not a sexual experience, it is an experience of nutrition and health. It is the normal way that all mammals feed their young. Some critics say that this baby doll is not age appropriate...so it is ok for a disproportionate Barbie to be the role model for little girls?

You decide:


Saturday, August 01, 2009

The Evidence Says: Upright Positions Enhance Labor!

Women in industrialized countries are lead to believe that laboring is such difficult work that they should stay in bed and rest. Also, since their center of gravity is off and certain contraction may take them off guard, the chance of falling is present. Staying in or near the labor bed also makes coping with an IV and electronic fetal monitoring (EFM) easier. With regards to the EFM, tracings from the monitor are of better quality when the laboring woman is not only in the bed, but also somewhat still. Finally, vaginal exams are easier for the careprovider to perform and the vaginal more visible when the laboring woman is laying on her back.

However, a Cochrane Database Review (April 15, 2009) studied the effects of encouraging women to assume different upright positions (including walking, sitting, standing and kneeling) versus recumbent positions (supine, semi-recumbent and lateral) for women in the first stage of labor on length of labor, type of delivery and other important outcomes for mothers and babies. The review includes 21 studies with a total of 3706 women.


There is now evidence that walking and upright positions in the first stage of labor reduce the length of labor and do not seem to be associated with increased intervention or negative effects on mothers' and babies' wellbeing. Women should be encouraged to take up whatever position they find most comfortable in the first stage of labor.

Labor is a physical and emotional event for the laboring woman. For the infant, however, there are many positional changes that assist the baby in the passage through the birth canal. Because of the resistance met by the baby, positional changes are specific, deliberate and precise as they allow the smallest diameter of the baby to pass through a corresponding diameter of the woman's pelvic structure. Neither care providers nor the laboring woman is directly responsible for these position changes. The baby is the one responsible for these position changes ~ the cardinal movements.

Changing upright positions every 20-30 minutes not only assists the baby in completing the cardinal movements, but also gives the mother a mission ~ something other to focus on besides the discomfort from the regularly occurring contractions. Changing positions can be coupled with using the restroom to empty the bladder. A full bladder has been known to partially or completely block the birth canal ~ adding to pain and pressure, impeding the birth and lengthening labor.

Upright positions or gravity positive positions are best for laboring women and their babies! Upright positions assist with the cardinal movements and, thus, can decrease the length of labor and the amount of discomfort the mother feels. These positions can also hasten the cervical dilating and effacing by keeping pressure on the cervix, much like pressing down on modeling clay. This also has a decreasing effect on the length of labor!

Positions for labor include walking, standing, sitting, rocking, leaning forward, slow dancing, lunging, sitting on a birth ball, being on all fours, and sitting the toilet. Alternating position changes with rest is an optimal way to facilitate labor and have positive outcomes!

For more information, click here.

Friday, July 31, 2009

The Evidence Says: Eat During Labor


It is a new month and I am starting series of blogs during August called "The Evidence Says" ~ each blog will highlight evidence-based maternity care that birth professionals may or may not be following. First, is eating during labor.

Historically, well...since the mid 1940s, women have been given nothing but ice chips (if that) during labor.

It all is due to Mendelson's Syndrome. Mendelson's syndrome is characterised by a bronchopulmonary reaction following aspiration of stomach contents during general anesthesia due to reductionof the reflexes in the thoat.. The main clinical features, which may become evident within two to five hours after anesthesia, consist of decreased oxygen in the body, and tachycardia (rapid heart beat), associated with a high blood pressure. It occurs predominantly in association with obstetric anaesthesia, particularly general anesthesia.

The thought here was that if there was nothing on the mother's stomach and she had to have an emergency cesarean that required general anesthesia (all of which is highly rare), then she would have little or no vomit and thus...no Mendelson's syndrome!

This practice has continued for years. However in March 2009, a study was published in the British Medical Journal (BMJ. 2009 Mar 24;338): "Effect of food intake during labour on obstetric outcome: randomised controlled trial." The conclusion was reached that consumption of a light diet during labor did not influence obstetric or neonatal outcomes in participants, nor did it increase the incidence of vomiting. Women who are allowed to eat in labor have similar lengths of labor and operative delivery rates to those allowed water only.

The study of 2426 participants does not tell of the overall feeling of more well-being from mothers who were allowed sustenance during labor nor does it talk about the stamina during second stage that women feel more of if they have had some nutrients during labor.

The important message here is: The conclusion was reached that consumption of a light diet during labor did not influence obstetric or neonatal outcomes in participants.

Thus, the evidence shows there is no hazard to eating and drinking lightly during labor.

Tuesday, July 28, 2009

Information Dissemination 101

Some people call it advertising.

Some people call it marketing.

Actually, advertising is a part of marketing. And for small business owners like birth professionals, marketing can be an overwhelming topic to even begin thinking about.

You may have heard the phrase "If a woman doesn't know her options, she doesn't have any". Well, the same concept can be applied to marketing as with birth. If the consumer (expectant parent, new parent, or even birth professional) does not know there are alternatives to what is usual or accepted OR if there are better places to find the information (evidence/research based), then there are basically no alternatives or better places to find information!

And in 2009, we can no longer use the same application of information dissemination that was used in 1999, or 1989 or 1979!

In 1979, for example, childbirth classes touted cloth pelvises, reel-to-reel movies, and advertised by word of mouth OR flyers if you were lucky enough to find a printer who would give you a good deal on typesetting. And, oh by the way, computers took up as much space as your kitchen. What is an internet?

In 2009, relaxation music is loaded onto iPods with small speakers, dvds with computer generated graphics of anatomy/physiology can be played on personal players and most of us can make our own business cards/brochures with our desktop or laptop computers or access an inexpensive service called Vista Print. Many of us have our own websites, blogs, Twitter accounts and Facebook pages (personal and business fan pages).

If you are still advertising like it was 1979, you may want to reconsider your marketing strategies. Expectant parents today don't think like expectant parents of 30 years ago.

As a small business owner, neither should you.

Want to know more? Look for my new book coming October 1.

Friday, July 24, 2009

So why is there a "breast is best" controversy?

Several years ago, the US government spent over $2 million on a breastfeeding campaign, yet the US has one of the lowest breastfeeding rates in all industrialized countries.

There is talk of pressure put on mothers to breastfeed. Proponents say this "pressure" is just information about the evidence.

In a 2006 interview for ABC news, Dr. Myron Peterson of the Cato Institute, a private research foundation, disagrees. "It's basically negative advertising and it's designed to frighten people," he said. "One of the worst things you can do is to force or coerce or cause a woman to breast-feed when she really doesn't want to because that's a recipe for disaster."

Conversely, in today's US hospital there is an undercurrent of what some call sabotage on the part of nurses toward breastfeeding mothers. Regardless of policy and practice standards, nurses are still giving exclusively breastfeeding babies water, glucose water, pacifiers or formula. Could this not be construed as a recipe for disaster also?

Here are some well-known and not-so-well known facts about breastfeeding:

1) Breastfeeding is cheaper by 1/3. Ref: San Diego Breastfeeding Coalition.

2) Breastmilk contains the perfect nutrition for the age of the child as he/she grows plus antibodies to protect from illness and diseases. Ref: World Health Organization.

3) It is not the mothers who consciously decide to use formula that feel guilty or are unhappy about it. It's the ones who tried to breastfeed, but didn't have the support they needed to keep going. First these mothers feel guilty, then they may get angry. They were denied their right to make an informed decision and have that decision respected. Ref: Bright Future Lactation Resource Centre Ltd.

4) Obstetrical practices sabotage breastfeeding and bonding opportunities. Ref: Dr. Marsden Wagner

5) Breastfeeding mothers have a lower instances of certain breast and ovarian cancers. Ref: US Department of Health & Human Services

6) Breastfed babies have less chance of SIDS. Ref: US Department of Health & Human Services

7) Breastfeeding has NUMEROUS benefits for babies...and mothers. Ref: American Academy of Pediatrics.

8) A to Z: 26 Benefits of breastfeeding Ref: La Leche League International

9) Breastfeeding rates in 1999-2006 were significantly higher among those with higher income (74%) compared with those who had lower income (57%). Breastfeeding rates among mothers 30 years and older were significantly higher than those of younger mothers. Ref: CDC/NCHS Data Brief

10) The impact of medical interventions during the birth of a baby significantly impacts initial bonding, and breastfeeding. Ref: Impact of Birth Practices on Breastfeeding (available 10/1/2009)

As a maternity researcher for over 30 years, I find the evidence irrefutable. The key is to do as well with marketing the hard evidence as the formula/pharmaceutical companies did marketing their products.

Thursday, July 23, 2009

Perhaps 2009's Most Important DVD

I have blogged about "Laboring Under An Illusion: Mass Media Childbirth vs the Real Thing" before...however, just as a gee whiz kind of post.

Now, I have seen it 3 times and I am convinced that this is one of the most important DVDs of 2009 that has as its theme US maternity care. Differing from recent DVDs such as "The Business of Being Born", "Orgasmic Birth" and "Pregnant in America", Laboring Under An Illusion uses comparing and contrasting to make the point - the media shows a very skewed view of birth for the ratings and profit.

Childbirth educator and anthropologist Vicki Elson examines over 100 video clips and compares them to the educational DVDs shown, for example, in childbirth education classes. The comparison is startling and dramatic. Elson does not make the conclusion for the viewer, but does allow the viewer to come to their own conclusion. This is a very big part of what makes this a dynamic film and one that is a tremendous catalyst for conversation about birth in the US society.

Are you the kind of person who, when watching a childbirth segment on TV, yells at the TV hoping for more sanity in the presentation? If so, then this is for you.

Do you educate expectant parents or maternity care professionals and want to illustrate the impact of media on the birthing process in our society, this DVD is for you.

Are you a student or professor of sociology, nursing, psychology, social work, anthropology, or any topic that has to do with humans? This DVD is for you.

Are you an expectant parent, grandparent, moms group leader, LLL leader? This DVD is for you.

In essence, you need to see this video.



Tuesday, July 21, 2009

WHO Statistics & ACOG Guidelines Published

The World Health Organization has issued the World Health Statistics 2009, which is a compilation of data from the 193 member states with summaries of progress towards the health-related goals and targets.

In addition to the myriad of statistical data in the report, the ranking of nations by maternal mortality rate (per 100,000 live births). The listing below indicates how many deaths/100,000 live births.


1. Ireland
2. Sweden
3. Switzerland, Bosnia/Herzegovina, Denmark
4. Spain, Germany, Iceland, Israel, Kuwait, Australia, Austria, Czech Republic
5. Slovakia, Slovenia
6. Netherlands, Hungary, Japan
7. Norway, Finland, Canada, Croatia
8. Poland, United Kingdom, Malta, Belgium
9. New Zealand
10. Former Yugoslav Republic of Macedonia, Cyprus
11. USA, Portugal, Lithuania, Bulgaria

With a national cesarean rate of 33%, high induction rates (22%), and routines that are meant to ensure healthy pregnancy outcomes for all, none of these technologies seem to be making a dent in the maternal mortality rate. The fact is that 30 countries (including Hungary, Croatia, and Malta) appear to be handling obstetrics better than the good ol’ USA.

Ironically on the heals of the WHO report, is the new American College of Obstetricians & Gynecologists (ACOG) practice bulletin #107 scheduled to be published in the August 2009 issue of Obstetrics & Gynecology. Noting that the nation’s induction rate has more than doubled in the last 19 years, ACOG states that “the risks must be weighed against the benefits to the woman and the fetus.”

“Cervical ripening is the first component to labor induction. If the cervix is not sufficiently dilated, then drugs or mechanical cervical dilators should be used to ripen the cervix before labor is induced. Once the cervix is dilated, labor can be induced with oxytocin, membrane stripping, rupture of amniotic membrane, or nipple stimulation. Misoprostol (bloggers note: Cytotec), a medication for peptic ulcers is a commonly used off-label drug that both ripens the cervix and induces labor. The ACOG guidelines indicate that inducing labor with misoprostol should be avoided in women who have had even one prior cesarean delivery due to the possibility of uterine rupture (which can be catastrophic).”

The Guidelines go on to itemize out the examples in which “labor induction is indicated (but are not limited to) gestational or chronic hypertension, preeclampsia, eclampsia, diabetes, premature rupture of membranes, severe fetal growth retardation and postterm pregnancy.”

Take a look at how induction of labor can not only affect the woman’s mind/body/spirit during labor but also afterwards PLUS the effect such practices have on the newly born. According to the March of Dimes, oxytocin that makes the contractions stronger may also lower the baby’s heart rate necessitating the need for continuous fetal monitoring, which can restrict movement by the mother and hinder completion of the cardinal movements which facilitates labor. Women who have inductions and their babies are at increased risk of infection and the baby’s may experience a decrease in oxygen due to cord compression (March of Dimes). The effects of an induced labor on initiation of breastfeeding are innumberable.


It is not impossible to change protocols and policies and see dramatic changes in statistics AND improve pregnancy outcomes. In the late 1990’s a certain Midwestern hospital created a pilot program to reduce that hospitals’ cesarean section rate (then 27%). In this program were two vital parts: a Cesarean Section Review Committee (CSRC) and a Hospital Based Doula Program. The CSRC was comprised of physicians, nurses, childbirth educators and doulas. On a monthly basis, the committee would review all of the cesareans performed at that hospital. If the committee deemed a cesarean questionable or unnecessary, a letter would be sent to the physician. In Hospital Based Doula Program, doulas were hired directly by the expectant parents and had 1-2 prenatal visits, plus 1-2 postpartum visits and the doula during the entire labor. The results? Within 18 months, this hospital reduced its cesarean section rate to 11%. Patient satisfaction was astronomically positive.

How much more plainly do the statistics need to be
?

Technology (and policy arrogance) is not working.

Tuesday, July 14, 2009

Nothing to do with childbirth but.....

But this is a great example of advertising! How many people will view this video, some because they love babies, some because they are amazed at how the editing was done.

Who cares...it is cute!


Monday, July 13, 2009

World Breastfeeding Week August 1 - 7, 2009



I have been looking for an excuse to use this photo ~ given to me by a dear friend who is NOT a birth professional but aware of my passion for birth and breastfeeding!

With only 18 days left until World Breastfeeding Week, you may want to start your own campaign! With the amazing free downloads available from The World Breastfeeding Week website, you quickly have posters, videos, research, and press materials at your fingertips!

The theme for the 2009 World Breastfeeding Week is "Breastfeeding~a vital emergency response. Are you Ready?" The focus is to reinforce the vital role that breastfeeding plays in emergency response worldwide. Sub-optimal breastfeeding practices are responsible for 1.4 million deaths of children under 5 years in low-income countries and settings world wide.

Plus a staggering 1/5 of neonatal deaths could be prevented by early initiation of exclusive breastfeeding within the first hour of life.
The purpose of the 2009 World Breastfeeding Week is to to draw attention to the vital role that breastfeeding plays in emergencies worldwide; to stress the need for active protection and support of breastfeeding before and during emergencies; to inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency; and to mobilise action and nurture networking and collaboration between those with breastfeeding skills and those involved in emergency response.
Also at the World Breastfeeding Week website are the winners of the WBW Photo Contest and an important handout on the Myths vs. Realities of breastfeeding!
Don't delay - download your free materials today! Need more WBW supplies? Check out the balloons, stickers and tshirts at Noodle Soup!

Wednesday, July 08, 2009

Gosh Darn It: The Continued Admission of Guilt

The Pittsburgh Post-Gazette is rerunning an article you may have seen in 2006.

The article points out several issues we "birth people" have known about for some time. I guess the reason why I am so surprised/appalled/amazed is that they are admitting it!

The following are italicized excerpts from the article. The exclamations are my own.

Driven by soaring liability-insurance premiums for their obstetrics units, hospital groups are adopting policies to discourage or prohibit births induced before the minimum 39 weeks recommended by maternal and child health experts, unless medically necessary. They are curtailing the use of drugs such as the hormone oxytocin to start or speed up contractions, which in too-high doses can lead to ruptures of the uterus, fetal distress and even death of the infant. And they are limiting the use of forceps and vacuums that can help coax babies from the birth canal but also lead to injuries such as bone fractures and nerve damage.

First, why does it take higher insurance premiums/fear of litigation to discourage induction prior to a baby being full term (unless medically necessary)? Why cannot the reason be respect for the growth of the baby? Respect for the mother who may encounter an unplanned cesarean due to a failed induction? And to even use the word coax in talking about forceps and vacuum shows ignorance on the part of the author. The baby is probably trying to stay IN the uterus because he/she knows it is dangerous out here!


With communication breakdowns at the root of 85 percent of all adverse events reported in obstetrics units, hospitals are also taking steps to ensure better teamwork, such as making sure electronic fetal monitors that trace baby's heartbeats are interpreted the same way by both doctors and nurses.

Oh, my....

"The OB is its own little world in a hospital setting, and 99 percent of the time it's a happy and nice place," says Kathy Connolly, assistant vice president of risk management at the insurance-management unit of Premier Inc., an alliance of 1,500 nonprofit hospitals. But obstetricians don't always adhere to guidelines for elective induction set by groups like the American College of Obstetricians and Gynecologists. They often schedule deliveries around their own office hours or travel plans, and don't always take the time to document care in patient records, increasing hospital liability, she says.

The written word is odd. Ms. Connolly might have the voice inflection such as "Those pesky folks, do they need another time out?"

There was good news though.....


Salt Lake City-based Intermountain Healthcare began requiring doctors to obtain special permission to induce delivery earlier than 39 weeks. Intermountain, which operates hospitals in Utah and Idaho, reduced elective inductions at less than 39 weeks to 5 percent of all births today, from 27 percent before the program started in 2001.

Then it is back to the admission of guilt....

"Pitocin is used like candy in the OB world, and that's one of the reasons for medical and legal risk," says Carla Provost, assistant vice president at Baystate Medical Center in Springfield, Massachusetts, who notes that in many hospitals it is common practice to "pit to distress" -- or use the maximum dose of Pitocin to stimulate contractions.

Let's clarify that. Pit to Distress is referring to the practice of increasing the dosage of pitocin until the baby shows distress on the electronic fetal heart monitor and the mother immediately becomes a candidate for an emergent cesarean.

In plain terms, the practices of the physicians cause fetal distress and make operative delivery urgent, life-threatening and painful.

Gary Hankins, professor at the University of Texas Medical Branch at Galveston and chairman of the practice committee of ACOG, says doctors can cite hospital policies in declining to do preterm elective deliveries, which are sometimes requested by mothers tired of being pregnant.

The article ended with the above paragraph. Why do doctors have to use the hospital policies as a crutch to decline early/elective induction? Why don't they tell mothers the truth about the beauty of the uterus and the give they are giving their baby by providing an optimum living and growing environment for them....that with each passing day, they give their baby an even better advantage at life and health.

Not to mention the risk factors with elective induction.

Thursday, July 02, 2009

The Childbirth Song

I take childbirth very seriously. It is my passion, my vocation, my profession, my job. I am a birth activist, researcher/speaker, teacher, mentor and journalist.

However, every once in a while, everyone has to have a good laugh.

Truthfully tho, this is really funny. Enjoy! I watched it about 6 times and kept the laughter going!


Wednesday, July 01, 2009

The Shift Has Begun ~ The Time is Now!


The shift has begun. The evidence is proving what many of us have been say for years, decades. The plain bare truth is that the evidence is showing that many health care providers in the maternity health care field are not practicing evidence-based care.
A study published in the British Journal of Obstetrics and Gynecology in April (116(5):626-36) of this year examined the rising induction rates for labor and birth. Researchers (from the Division of Maternal-Fetal Medicine, Department of Obstetrics and Gynecology, University of Michigan, Ann Arbor, MI) searched MEDLINE and the Cochrane Library between 1980 and April 2008 using several terms and combinations, including induction of labour, premature rupture of membranes, post-term pregnancy, preterm prelabour rupture of membranes (PROM), multiple gestation, suspected macrosomia, diabetes, gestational diabetes mellitus, cardiac disease, fetal anomalies, systemic lupus erythematosis, oligohydramnios, alloimmunization, rhesus disease, intrahepatic cholestasis of pregnancy (IHCP), and intrauterine growth restriction (IUGR).
After extensive examination, researchers recommendations for induction of labour for post-term gestation, PROM at term, and premature rupture of membranes near term with pulmonary maturity are supported by the evidence.
Induction for IUGR before term reduces intrauterine fetal death, but increases caesarean deliveries and neonatal deaths. Evidence is insufficient to support induction for women with insulin-requiring diabetes, twin gestation, suspected fetal macrosomia, oligohydramnios, cholestasis of pregnancy, maternal cardiac disease and fetal gastroschisis.
Likewise, a report issued in Evidence Report/Technology Assessment in March of 2009 (176: 1-257) stated the evidence regarding elective induction of labor prior to 41 weeks of gestation is insufficient to draw any conclusion.
And finally, a study published in Pediatrics (June 2009, 123(6):e1064-71.) showed elective cesarean delivery is consistently associated with increased intrapartum and neonatal mortality, risk of admission, and respiratory morbidity compared with planned vaginal delivery and has no advantage over emergency cesarean delivery in terms of mortality. Neonatal morbidities are lower after elective cesarean delivery than emergency cesareans only with term births. Their data provide evidence that elective cesareans should not be performed before term.
To add to this information, a study last month in Obstetrics and Gynecology (113(6):1239-47) demonstrated that even when controlling for confounders, there was an association between primary cesarean delivery and insurance status regardless of hospital type. The cesarean delivery rate of women with private insurance delivering in private hospitals was 30.4% compared with a cesarean rate of 21.2% in Medicaid patients delivering in public hospitals.
The evidence IS clear.
The time is now to be accurate and vocal about the practices that are not evidence-based and are therefore posing possible harm to mothers and babies, to breastfeeding and to new families. Post is on websites, blog it, Twitter it. Disseminate the information...NOW.